Promotional gifts are the in thing these days and are widely being used by almost every business organisation. They have proved their potential as a marketing tool and a strategy. Every organisation whether big or small, has put them to their advantage. They have brought in the best of results to the advantage of the organisation. They might just be the best business tool but like it’s said that the coin has the other side too there are certain loopholes too.
Every cloud has a silver lining and same is the case with corporate items. They have been spoken of very highly in the business scenario and that holds true to some extent. They are the best bet when it comes to brand awareness. In this competitive scenario where carving space for your own brand is a task that can drive you crazy, they help you do so that too with ease. By the virtue of their functionality they keep your brand sticking around for long. With constant usage they get your brand noticed for along time and ultimately imprint your brand in the minds of the recipient.
On the negative side a major drawback is that they do not find much use. Most people do not like to use products that are imprinted with some brand name in bold and striking letters. They do not like to be associated with a brand all the time. Many people like to stick to something that is simple and devoid of any brand names. As they do not find much use the idea of creating brand awareness through these products loses feet.
Promotional gifts can serve as the perfect advertising vehicle and help entice your prospective groups. Going by the fact that every one likes to receive something for nothing. The idea of getting a gift can excite everyone. This is the reason why they are perceived as a thoughtful gift and serve as a token of gratitude and appreciation. Unlike other forms of advertising promotional gifts are not perceived as a mere gimmick.
Promotional gifts might just serve as a qua tet cao cap token of thanks and appreciation for the customers. But keeping in mind the amount of usage these have today they have gone to the extent of being clichéd. Promotional gifts today have become so common that they fail to excite the audience and generate the kind of response you are looking for.
In today’s stricter time of economic business, companies are interchanging the corporate gifts with promotional gifts. It has become a common problem, which made by lots of companies. Many enterprises think that both the terms are synonyms to each other, but they are not.
All promotional, corporate and conference gifts used as a marketing tool that causes friction with loyal and long-time clients. Every gift used as a good purpose by companies, but to implement them effectively, one has to understand the difference between them.
Promotional gifts and items are mainly used for advertising and building brand recognition. They make a powerful impact and are cost-effective too. These types of presents include stationery items like pen, notepad, t-shirts and other promotional products imprinted with company logo or name.
Whereas corporate gifts are expensive and of high-quality, which the companies generally give to their foreign and loyal clients, in events and meetings. These are used to show appreciation and create goodwill among customers and essential stakeholders.
These type of gifts include baskets of luxury items like scented candles, perfumes, handmade cookies, organic dark chocolates, gift vouchers of the spa, expensive home decor items or any other luxury personalized product.
One of the significant difference between the corporate and promotional gift is of “Class” that corporate gifts have and promotional don’t.
The following four significant difference between these two are.
USE: The usage of these gifts justifies personality.
Promotional gifts are used to create brand/product image. They are given to those who are not your clients. And it has meant for them to get familiar with your brand, what services you offer, what you do and all? In short, it works as a visibility tool.
A corporate gift is used to delight and shows appreciations to clients. They are meant for building the healthy relationship.
QUALITY: The quality of business gifts is always accurate and high as compared to advertising gifts.
Corporates gifts are high-end items while promotional gifts are of cheap quality and low-end.
BUDGET: Due to the variableness in quality, the prices of both vary.
Corporate gifts are suitable for making deep relationships – they require much time and higher spend as compared to promotional items. They are cost effective because of mass distributions.
BENEFICIARY: Business gifts are reserved for delicate and prominent clients. They are used to remind the recipients of your world-class service. They create a relationship call and make clients happy.
While, advertising gifts are used for the comprehensive coverage – just to create brand awareness.
Which one is better?
Comparing corporate gifts with promotional gifts is like comparing apples and pears. Both are used for different purposes and have various meanings. They work amazingly in which role they have developed.